One of the most competitive and innovative alternative residential electricity companies in Texas has a colorful history. I should explain that by alternative I don’t necessarily mean outside the mainstream. This is one of the pioneers in the area of bringing competition to the marketplace. They operate in many Texas cities and outside the South in places like New York. I know that they overcame numerous technical challenges and regulatory hurdles. They are able offer customers in certain markets the ability to choose their own electricity provider. No longer are people like me limited to being told what company to use and what rate to pay. I can actually select from among several plans. More importantly, this residential electricity company is a story of American entrepreneurship and success. It started literally with a few dollars and a shoestring budget. It now has business in many areas of the country and generates hundreds of millions of dollars.
Tags: residential electricity